Will I lose business without a website?
11 March 2018
If your business is without a website, is it costing you potential customers?
Many small businesses make do with out a website. You might be surprised to learn just how many don’t have one. According to research done in 2017 by Approved Index, a B2B comparison site for business services 2 million businesses in the UK don’t have a website.
“Today’s consumers are more savvy than ever before because they have so much information at their disposal to aid almost every purchasing decision and this research often starts by heading to a brand’s website.
“Whether a business is online or offline, the majority of active customers will turn to the web first to help them find relevant companies, and reports have shown that consumers are far more trusting of brands with a quality website.
“Our findings prove that businesses who continue to ignore the importance of a website run the risk of losing millions of pounds to competitors.”
Cameron Blair’s from Approved Index comments.
How can a website help boost your business?
Exposure to a wider audience
The main advantage of having a website is to reach out to a wider audience with ease. It will also help your target audience understand your business and services.
A website provides you with warm leads, people who are already interested in your products and services. It is easier to convert these types of leads into customers.
Saves on advertising
Many business go without a website because they perceive it as an extravagant expense. Other forms of advertising (particularly traditional ones) can seriously start to add up when you are totally reliant on them for business. Once a website is setup and established it is an extremely effective marketing tool. I get all my work from my website, I don’t do any form of paid advertising (no PPC either).
100% accessibile to everyone
Without a website, your business is inaccessible to a lot of people. Online activity is increasing amongst consumers all the time. People do more online now than they ever did before and with a website you can reach these people really easily.
What are the options for businesses who want a website?
Businesses are usually limited to the following options:
- Paying someone money to build you one
- Learning to do it oneself
- Buying a website template (doing it yourself)
As a business owner you haven’t got time for two and three which usually just leaves one option – pay someone.
How much should does a website cost?
When considering which website designer or agency to use it is crucial to consider the type of website you need and the size.
Types of websites:
- Basic Websites – Individuals to small businesses
- Advanced Websites – Small to medium businesses
- Complex Websites – Medium to large businesses requiring 3rd party & database integration
- Bespoke Website Applications – Large businesses requiring custom website applications
- Ecommerce Websites – Any business that sells online
- Website Redesign – Any business that needs to update an existing site
|Domain Name||£3 – £10 per annum|
|Hosting||£10 – £60 per month|
|Site Design & Creation (and coding)||£5 – £130 per hour|
|Content||£10 – £50 per hour|
|Images||From £0+ depending on source|
|Ecommerce Functionality||£300 – £2,000 one off cost|
|Mobile Responsiveness||£200 – £2,000 one off cost|
|On-going Maintenance||Anything from £0+ depending on requirements|
|Marketing and SEO||£100 – £500|
Check out my blog post on How much should my website cost?
What about social media?
On face value there’s no solution as simple as a social network to get you up and running with an online presence. Whilst a business Facebook page is also a must these days, it shouldn’t be a substitute for a professional website. Social media only targets a certain audience type (depending on the platform you use).
You will never out rank an equivalent service provider who does have a website with a Facebook page. You can’t gain organic rankings from social media in the same way you can with a website. This ultimately limits your audience.