Website Content Writing

CEB Creative can help with all aspects of building a new website including website content writing.

Do you struggle to write website content for your site?

Website content writing can be tricky as it’s important to make sure you incorporated your target keywords and for-filled the checklist on On-Page SEO essentials. Content is king and should never be overlooked when creating an effective business website. It forms the basis for any SEO that you might perform on the site later.

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I want to build you a website that works hard for your business, and the website content needs to be carefully planned and incorporated within it should be your target keywords.

Whether you are considering a new website or rebuilding an existing one, I include a clear planning stage for keyword research and content optimisation*. What makes the websites I create different from the norm is the detailed keyword research that happens before we even think about the design. Approach the content in the same way you would approach

I know that in order to build an effective website as well as one that looks great, you should approach your content with the same level of detail as your website design. Think about it carefully and do your research. Website content should be informative, unique and natural. It should also be supported with things like images, downloads and links.

Things to consider for your website content:

  • Think about who you are targeting (personas)
  • Use the right language to engage site visitors
  • Avoid lengthy content and lots of detailed waffle
  • Consider what people will type when searching for your business (search intent)
  • Collect asset such as images and PDFs to use on your site
  • Plan your blogging strategy and get a blogging calendar

Creating a website and leaving the content as an afterthought is not good practice. My approach is always content first as without your content I have nothing to work with. Your site can be designed in a hundred different ways but still look great but if it’s empty who’s going to look at it? It’s very important to get everything prepared and ready for the new site well in advance of it going live.

My content writing service is just one option, I can review any content you provide and optimise it for SEO or I can advise you on what needs to be changed so you can do it yourself.

I believe that you are the best person to write about your business as you know it inside out. If you are really stuck I can provide detailed guidelines to help you write and format your own content correctly or I can manage the whole thing and do your content for you.

If you need help with website content writing or need advice on SEO, get in touch and we can discuss your requirements fully.

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