WordPress SEO

If you’re looking for a WordPress SEO expert then CEB Creative can help.

WordPress SEO

Average percentage of searches resulting in a page one click
The percentage of clicks page two and three results get
Percent of all clicks come from the top five results
Percent of clicks from results six to ten position

WordPress SEO can be very effective in helping your website to rank well in search engine results. I can help with ongoing SEO and get you ranking for a Google search of “your business service/ location” e.g “Web design Brackley” or “SEO Brackley”. Ensuring you rank on page one for your brand name and location is very important as you can then expand on that to tackle more competitive regional and national search terms.WordPress SEO

SEO Basics

Let’s start with the basics, what is SEO?

The process of maximising the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

How is this achieved?

This is where it gets complicated because there are many ways to achieve this but there is no certainty in any of it due to the fact that algorithms (the process by which you optimize content for search) change frequently and no one knows for certain what parameters they use to rank content. Currently, there are some aspects which we can be sure of in terms of how to achieve good ranking results.

Keywords & Content

Google’s search engine’s primary purpose is to serve up relevant and related content to its users. , therefore, likes content. It uses keywords and phrases within that content to determine whether or not it is relevant to the current search term being used.

In order for a website to be ranked highly in the search, certain techniques need to be applied. These are commonly referred to as on-page SEO techniques and off-page SEO techniques.

Examples of On-page SEO

  • Internal links
  • External links
  • Images with ALT tags
  • Meta descriptions
  • TITLE, H1, H2, H3 heading structure

Examples of Off-page SEO

  • Backlinks
  • Guest blogs
  • Citations
  • Social media channels

Website build quality & hosting

Firstly, to be successful with SEO you need a stable foundation to work from. Your website design and build needs to be correct and conform to industry standards.

If you have broken links and messy code then this will go against you in the search results when up against other websites that don’t contain these errors.

Hosting is also key to SEO success but is often overlooked in favour of cost cutting. Cheap hosting is not recommended for WordPress and you should expect to pay between £10-35 per month for decent hosting. Cheap hosting may be appealing but you will end up on an over crowded shared server and as a result, your page load speeds will be negatively affected.

Google and other search engines don’t like slow sites so again you’ll lose out here.

WordPress SEO Brackley

Getting your website found on Google

A new website won’t immediately start ranking top of Google’s search results. It is widely accepted that it can take three to six months. Yes, you read that correctly!

Getting to the top of Google’s search engine results page (SERPs) usually takes between 90-180 days. This time frame is also very dependant on the competitiveness of your industry and popularity of your keywords. There are several reasons, which I have outlined in this post, that a high ranking position may take as much as a year or longer in competitive fields.

There are lots of things you can do to speed up the process though and here are my 5 SEO Starter Tips:

  1. Complete a Google My Business listinghttps://www.google.com/business/how-it-works/
  2. Complete a listing on directory sites – Bing!, Yahoo and Yell (include as much detail as you can and keep them all consistent in terms of information)
  3. Create your Site/Brand’s social accounts: Twitter, Facebook, LinkedIn, Google Profiles, YouTube (if you have or will have any video content), Instagram (if you have any graphics or images content).
  4. Connect Your Social Accounts to your website (add icons on your site that link to your profiles)
  5. Write a list of keywords to target in search engines (12 is ideal as then you can aim for one a month) If you aren’t confident doing this yourself then see the services below.

I offer a range of expert SEO services to help give your website rankings a boost. All my SEO work is data driven and I always carry out a website health check on your website before making any changes. This helps to identify what is or isn’t working and what else you need to be doing to improve your overall SEO score.

WordPress SEO Services include:

  • Install and setup of powerful SEO plugin Yoast
  • On-page SEO traffic light check
  • Local business citations
  • Competitor analysis
  • Keyword research
  • Landing page design & content
  • Blog writing
  • Website health check

I can help ensure your site is Search engine friendly by helping you with both On-page and Off-page SEO techniques. Contact me today for me information.

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