CEB Creative FAQs | Your Frequently Asked Questions Answered


Confused about website design and development?

Website development can be confusing and appear daunting to those who aren’t familiar with the technology involved or the process. I have put together some frequently asked questions to help you better understand the world of website design, website development & SEO.

If you’ve come across a term you aren’t familiar with then look it up in my WordPress Glossary.

Q. What is a domain and do I need one?

A domain is your website address or the name of your website (usually your business name e.g. If you want to create a website you need to buy a domain name. There are many places online to purchase domains but I recommend using

First, check your domain is available. If you are a business based in the UK ideally you need a domain. You should also look to obtain the .com and .uk extension as well. These can be redirected to your main domain. It prevents anyone else buying these and trying to sell them to you.

Q. What is hosting and do I need it?

Hosting is the space on a server where your website is stored and made accessible to the world wide web. Fast and secure hosting is important for both your website visitors and search engine rankings. Hosting is a requirement of owning and running a website and should be viewed similar to a mobile phone contract, your website being the latest handset and your hosting being the monthly bill that allows you to use your phone. For more information on managed hosting from CEB Creative – Click here.

Q. Why should I use WordPress?

WordPress website is a great business website solution. It is one of the most popular CMS platforms that is an open source. It’s estimated that around 27% of all sites on the Internet are built using WordPress. It’s continually developed and refined by hundreds of people across the globe to ensure it remains one of the best content management systems available. Best of all it’s FREE!

WordPress site gives you full control over all the editable content on the site. You can update images and text as needed and add additional content at the touch of a button. For more information on why you should choose WordPress – Click here.

Q. What’s the difference between & Self-hosted WordPress?

I specialise in self-hosted WordPress websites ( which are not the same thing as websites. 

If you are hosting with they own your website, it’s stored on their servers and you only have front end access to it. If (for example) you ever wanted to move your site this would prove difficult. You are also limited by the off-the-shelf template themes they offer and the functionality (you don’t have access to as many plugins etc).

The WordPress sites I build still use the same content management framework (WordPress, which is open source) but they are completely customisable in terms of design, build and functionality. You get exactly what you want as opposed to trying to shoehorn your design and functionality requirements into templates.

There is nothing wrong with using as it’s just designed to be set up by you the end user rather than a developer like me. The WordPress platform you need to use really depends on your budget and what you hope to achieve from your website. If you just want a site to direct people to, then is fine. If you want your site to bring you business, get found in search results and generate leads then you need to invest to a self-hosted WordPress site. 

Q. Is a custom theme the same as a bespoke theme?

No, it isn’t. The key difference between the two is one can be changed by you (custom), but the other is made for you AND can be changed by you (bespoke).

Q. How long does it take to rank in Google with a new website?

According to multiple sources, the average time required for websites to rank on Google through optimisation (SEO) techniques is about three to six months.
That’s right, getting to the top of Google’s search engine results page (SERPs) usually takes between 90-180 days. This time frame is also very dependant on the competitiveness of your industry and the popularity of your keywords. There are many reasons ( which I explain fully in this post ) why a high ranking position may take as much as a year or more in competitive fields.

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