19 of the Best Free SEO Tools

I have used lots of great FREE SEO tools over the years to improve CEB Creative.

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I continue to use all these free SEO tools on a regular basis to help my clients increase their search visibility. I’ve put together a detailed list of my favourite tools so that you can use them to research your competitors, find loads of new keywords, optimize your site, and more!

Some of the tools have premium options and are WELL worth the money spent, but there are loads of free ones you can enjoy using too.

If you need help with SEO, keyword research, content planning, content creation or optimisation I can help!

Get in touch!

Keyword research tools

KW Keywords

Get Fast Keyword Suggestions With KWFinder

Quickest keyword tool ever! This will show you how tough the competition is for keywords (including TF & CF from Majestic), & Unique linking IPs for the top 10 results to give you a nice overview of what each SERP result looks like.

The Hoth Keyword Research

Get FREE Keyword Research With The HOTH Keyword Research Tool

This is basically a free version of SEMRush – Just put in a seed keyword and it will give you all kinds of variations as well as traffic, CPC, and more.

Uber Suggest

Get Keyword Ideas With “Google Suggest Scraper” UberSuggest

When you go to Google and search a term, Google will often suggest variations or modifiers to help you complete your search. This tool pulls in all the suggestions and finds related keywords as well. This is a great free tool for finding keyword ideas, volume, and more!

Ask The Public

Get Actual Customer Questions Answer The Public

I absolutely love this tool! Similar to Ubersuggest, but with even more! You can use this to find out what kinds of questions people are search for which makes it perfect for generating blog ideas.

Content optimization tools

Yoast SEO Plugin

Get The Industry Standard For OnPage Optimization With The Yoast WordPress Plugin

This WordPress plugin will help you make sure your site is properly optimized. It will help you change your title tags and metadata. It also helps make sure you use your focus keyword in all the right places. This is probably the most popular and best plugin for on-page search engine optimization.

SEO SiteCheckup

Get A FREE Quick OnPage Analysis With SEO SiteCheckup

This free tool will check any site for common issues that negatively affect SEO and gives you suggestions on how to fix those problems.

Google Page Speed Insights

Check Your Site Speed With Google Pagespeed Insights

See how fast your website loads and how you can optimise it. Get your score as close to 100 as you can!

Google mobile speed test

Make Sure Your Site Is Mobile Friendly With A FREE Google Mobile-Friendly Test

Google has recently updated this tool so you can find out what they consider your website mobile friendly score to be and how you can improve it.

SEO Analysis tools

Monitor Backlinks

Check Your Backlinks With Monitor Backlinks

In my opinion, Monitor Backlinks is a great backlink checking tool but it can’t beat Ahref’s because they currently have the largest database.

The Hoth DA Checker

HOTH Bulk Moz DA Checker

Want to check a bulk group of domains? With this free tool, you can easily check the domain authority of a group of domains at the same time. This is useful as there are not many reliable free DA checking tools.

Moz free tools

Check DA and Explore keywords with Moz Keyword Explorer

You can signup for a free account on Moz that gives you access to some nice tools including their domain authority checker and Keyword Explorer. There are limits though so use them wisely.

Link building tools


Solvid Guest Posting and Contribution Lists

List of 300+ Websites/Blogs That Accept Guest Posts & Contributions with Domain Authority and difficulty score, a great way to start link building.

Seo analytics and tracking tools

Google Analytics

Industry standard FREE tool Google Analytics

To me, there is no point paying for a tool if there is a free one that beats them all and this is it! I use it on every site I build including my own.

Local SEO Tools

Local SEO Checklist

Local SEO Checklist

Nice and easy checklist to make sure you have the basics covered.

Google Fetch

Rich Snippet Validator (Google)

Validate that rich snippets are working on your local site.

Moz Local SEO

Local SEO Quick Check (Moz)

Quickly check where you stand with citations, duplicates, errors etc. A great tool for ensuring you are being consistent with your directory listings.

The Hoth Review Checker

Free Review Checker

Check your reputation with this free customer review audit!

Penalty research tools

The Hoth Google Update History

Ultimate Guide To Google Update History

All of the Google updates, what really happened and case studies. What more could you ask for?

Feeling overwhelmed by SEO?

If you need help with Search Engine Optimisation for WordPress website CEB Creative can help. I am an SEO expert with a wealth of knowledge and experience at getting the best out of your website.

Contact me today to find out more about my SEO services.

Let’s get started!