A new online gift shop logo design for The Little Carnivore Company who are a new startup selling bespoke gifts for cat lovers.
The shop logo would not only be used for marketing the company but will also appear on the products they sell so it needed to be fun, quirky and recognisable.
"In ancient times cats were worshipped as gods; they have not forgotten this."
The Little Carnivore Company needed a bright and fun logo design that would look great on their merchandise as well as their marketing.
I put together a selection of different fonts, experimenting with different ways of using the cat icon. I knew that we would be following this logo design up with a website so it was very important to choose a typeface that was suitable for use on the web. I use Google Fonts which are great as they can be used on printed materials like logos as well as websites.
The designs were narrowed down to one through the logo development process and the final idea was refined further with some colour adjustments. I chose a bright colour palette which really lifted the overall design.
The finished design is bright, fun and memorable. It will work well across social media and any printed materials.