Updated: 30 Apr 2019 | Category: Logo Design | Tags:
Morgan contacted me as she was looking for a new photography logo design after changing her surname.
She liked elements of her current logo but wanted to go for the full logo design process to take her business into the next chapter. Morgan’s vision for her new logo design was something simple, elegant & feminine.
"Looking at my new logo I’m immediately loving the elegant and feminine design. Thanks so much."
I created four initial design concepts for Morgan. My aim was to incorporate aspects of photography into the designs.
I mixed stylistic interpretations of ‘focus’ with more obvious ideas like using a camera outline as the container.
None of these were spot on in terms of what Morgan was looking for. Part of any logo design process is the development stage, where ideas are further refined. The finished logo is a lot different from those initial concepts but this often happens as a result of a collaborative working approach between myself and the client.
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