JPD Travel is a Bicester based taxi, airport transfer & courier company. They approach me looking for a local SEO expert to improve their local rankings. They weren’t ranked in the top 10 results for any local keywords relating to their services. This means they were not visible on page 1 of Google search for any local keywords relating to their services.
JPD Travel specialised in long journeys and wanted to focus on gaining local visibility for keywords like Airport Transfers Bicester.
At the time they were using Google Adwords to target these local terms. Ad Words are a great way of getting instant visibility but they cost money to maintain and once removed you instantly lose the visibility. If JPD Travel could secure a high ranking organic result for this keyword then this would give then longevity in the SERPs.
"I have noticed that it has improved and the work that you have done is great, Thank you."
Peter Deeley, Owner, JPD Travel
The first thing I did was optimise their website, removing any errors and correcting any On-Page SEO issues such as missing title tags and meta descriptions.
I conducted some detailed keyword research on their target services and local competitors. This includes in-depth analysis of potential keywords to determine search volume, competitiveness and trends.
From this keyword research and analysis, I was able to determine which keywords they should target.
JPD Travel also commissioned me to produce one piece of cornerstone content for the target keyword Airport Transfers Bicester. I created an SEO focused piece targeting this keyword as well as other related terms.
Within two months they were the first organic result for the keywords airport transfer Bicester and taxi airport transfer Bicester. They also now appeared in the Local 3 Pack (the map results under the paid ads). This was all off the back of that one piece of SEO focused content I’d created.
I also secured 25 manual local business citations to secure some initial backlinks to the site from reputable external website.